Throughout the years we have put a lot of effort into communicating our interest in working with sustainable brands. Because of this, we work very closely with our clients in order to find the best and most personal solution for them. As for our own design approach, our highest goal is always to create long-lasting and sustainable identities that show the personality of the brand itself, and shines a light on what makes the specific product unique. We believe that the design of a product plays a huge role in its performance on the market, so we want to support businesses who are forward thinking in these areas. For example, we love to work for brands that have a sustainable approach and high social values. It’s very important for us to work with brands and clients who share our beliefs and values. What is your studio ethos and how would you describe the creative approach you bring to each project? Although our Düsseldorf headquarters has now moved to a nicer office in the Flingern district, we love that our name pays homage to that time! Both places are very important to the history of B.O.B, since we met in Berlin and just opened a second headquarters there. When we first started to work as a collective, we rented a small self-renovated studio in Düsseldorf in the District Ober-Bilk. The name B.O.B stands for Berlin Ober-Bilk. Where did the name Studio B.O.B come from? We’re very happy to have such a great network of designers around us and hope to make it grow even more in the future. For us, it was a learning process, and luckily in the beginning other designer friends could help us out with tips once in a while. We would love to have learned more about these topics at university to be better prepared for founding a business. Things like taxes and legal stuff were challenging for us at the beginning. Still, there are challenges that we think every freelancer or business founder faces, especially tasks that are not directly linked to design. In this sense we don’t feel that we took big risks but grew organically according to the demands of our market. We didn’t force anything but took each bigger step when we felt it was the right time to do so. Starting out as two freelancers, we began to work as a collective before founding the studio. The founding of our studio was a very natural process. “After countless collaborations and a growing client base, founding a studio together was the next logical step for us.”Ĭan you tell us about the initial process of setting up your studio and any challenges you overcame. After countless collaborations and a growing client base, founding a studio together was the next logical step for us. We started to collaborate on different projects and soon noticed the benefits of working together as a team we complemented each other in a professional way and also became good friends. Through various coincidences some years later we ended up living and working as freelance designers in Düsseldorf and this is when we met each other again. Afterwards our paths split, and we had our first experiences working as designers in different cities–Lilly in Düsseldorf and Alessia in Mexico City. We met for the first time at University in Berlin. How did the two of you meet and what made you join forces and found your own studio? B.O.B are renowned for their transformative work on visual identity, illustration, packaging and branding, so it was an honour to sit down with the two founders and learn more about their history, their people, their design process and the exciting future that lies ahead of them.
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